Fashion power house Gucci launched its 4th annual Campaign to Benefit UNICEF on 19th November 2008. Gucci’s creative director Frida Gianni has designed the exclusive “Tattoo Heart” collection in support of UNICEF’s life-saving initiative for children affected by HIV/AIDS in sub-Saharan Africa.
The all-white collection features a stylised heart tattoo with iconic Gucci symbols on a range on accessories. Gucci will donate 25% of the proceeds from the collection in Gucci stores in over 20 countries from November 19th 2008 till January 31st 2009.
Gucci has been raising funds for UNICEF since 2004. Past campaigns have helped UNICEF’s programs in Malawi and Mozambique, where the HIV/AIDS pandemic has orphaned over one million children.
Grammy winning Barbados-born singer Rihanna is the global representative of the campaign and is featured in Gucci’s UNICEF 2009 Holiday ad’s. She is looking uber-chic in the ad’s that launched just this month.